Chart of the Day
May 18, 2016
As more Smart Home devices hit the market, the need for connectivity and device communication remains as important as ever. Amazon filled this need with the introduction of the Echo smart speaker and subsequent slew of partnerships. Amazon made Alexa a viable voice for any Smart Home by creating a multi user environment and inviting other companies to easily integrate.
Amazon’s strategy has been paying off, as it has led to impressive interest and satisfaction with consumers. Nest recently announced that the company will open its Thread Smart Home framework to third party developers. This move will make it easy for Smart Home device manufacturers to use Nest’s network instead of building their own from scratch. By opening the doors to their previously walled garden, Nest is inviting the rest of the market to easily communicate using their protocol. Currently, Smart Home users show far more interest in Amazon’s solution than Nest’s, will this open framework help Nest gain mindshare as a Smart Home ecosystem? We will continue to track consumer perception, check back on this blog for updates.
Check out our free Smart Home Ecosystem report for a more detailed analysis, plus insight into HomeKit’s effect on the Smart Home market. You can also get regular insights delivered to your inbox with our free newsletters.
May 17, 2016
Retailers are not a driving force in Smart Home discussion. While Best Buy gained a small amount of buzz while participating in a Home Show, mentions across retailers were sparse outside of that, making up less than one percent of market discussion on Twitter. Though consumers review products across all retailers, brick & mortar and online, there is very little mention of retailers in social conversation about Smart Home.
May 16, 2016
Wearable technology can take several forms. Sensors can be embedded in a watch, glasses, running shorts, a hat, a post-op patch, and much more. In wearables discussion of device categories on Twitter during the first half of May 2016, smartwatches dominated mindshare. Smartwatch giveaways led buzz, as several people participated in contests in attempts to win a device. Connected devices are gaining buzz as sensors are being used in several personal devices to create a web of devices with the potential to communicate.
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May 13, 2016
Smart Home has significant growth opportunities in 2016. While consumers are losing interest in Tablets and Laptops, which saw big drops in both buzz and delight from March 2015- March 2016, Smart Home and Wearables are maturing both in user experience and demand. Though Smartphone buzz increased, the market saw growth slow significantly in recent months, with users expressing less satisfaction.
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