Looking back over the over one million Internet of Things tweets during the month of July, we routinely look to see which sub segments of IoT received the most mindshare. Though it rarely correlates to market share (Asset Tracking, one of the big early wins in IoT, receives very little mindshare) it is an early indicator of where the market is moving next. We published a similar analysis here and will continue this trend until the sun burns out of hydrogen or our readers tell us to stop.
Chatter about Industrial IoT moved past AI and Big Data for the first time in months, a clear indication that the hype (and actual deployments) around IIoT are increasing compared to June of 2017. AI and Big Data are often cobranded with IoT as they are seen as key solution elements in making sense and taking action on the projected petabytes coming from the billions of connected devices.
If you look at it, Industrial IoT is mentioned in about 40% of all IoT tweets, AI in around 30% and Big Data in about 25%. Everything else drops to Long Tail territory.
If you’re an IoT start-up, looking to get attention from experts and prospects alike, how are you making a dent within the storm of chatter happening in this market? When all of you advisors are coaching you to own a niche, how are you measuring the impact of your efforts? Sure, you slap #IoT on everyone one of your tweets announcing your launch, hoping Stacey or Junko might link back. But how do you move the needle in the data above? How do you raise the awareness of your category when all of your tools only help you push and measure your brand, in isolation?
That’s what we do at Argus Insights, providing tools and methods that give you an edge on understanding and influencing your category. We get all of the conversation, curate it using a mix of human and machine intelligence and serve it up so you can take action to move beyond the brand.