April 8, 2016
Nest announced that they will shutdown the cloud service that empowers the Revolv Hub, the hardware of a company Nest acquired in 2014, in order to focus on the Works With Nest initiative. Our research on Smart Home Ecosystems found that Works With Nest is failing to grab the attention of consumers, as they are far more interested in Amazon Echo and Homekit integration. However, consumer satisfaction for the Nest App has been slowly increasing since Nest added Nest Cam and Dropcam capabilities in their 5th generation app.
Nest’s app controls all the company’s devices including their smart thermostats, detectors, and security camera, and Dropcam (another company Nest acquired) users can control their devices with this app as well. Nest App users have been growing more satisfied as time goes on, as demonstrated by the trajectory of the orange points in the chart below. Buzz and delight for the Nest App improved after an influx of 3rd Generation Smart Thermostat consumers began using it after the new device was launched in September 2015, and continues a a steady upward path. While consumers have grown more satisfied with Nest’s Smart Home software over the past few months, delight remains low. Will their new focus on Works With Nest improve the overall Nest experience? Stay tuned on this blog to track consumer perception along the way.