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Social Media Analysis of iPhone 5 launch

This is the initial results of our analysis of the iPhone 5 launch. We’ve also pulled historical data for the iPhone 4S launch to compare the buzz and sentiment of the two events. iPhone 5 definitely generated more buzz but was it all good buzz? Check out the presentation to find out and come to our website http://www.argusinsights.com to find out more about our Social Capital Accounting practice.

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