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The hype around Big Data is driving a tidal wave of change throughout our industry. Like any tidal wave, it consists of a hodgepodge of components, is surrounded in legend, and behaves in unexpected ways. As this wave breaks over every part of the enterprise, IT, Marketing, Sales, even Development, the mix of data, tools, investment, and outright lies make it difficult to prepare effectively for it’s arrival. Like many of the companies caught in the early storm surge of Big Data, Argus Insights became a big data company almost by accident. Thriving after the encounter, we would like to separate the hype of how to respond to Big Data from what we learned to be the small truths of thriving in the ocean of information all around us.
John Feland, CEO and Founder of Argus Insights, presents the “Overcoming Barriers to Consumer Adoption of Vision-enabled Products and Services” tutorial at the May 2015 Embedded Vision Summit.
Visual intelligence is being deployed in a growing range of consumer products, including smartphones, tablets, security cameras, laptops (especially with Intel’s RealSense push), and even smartwatches. The demos are always cool. But does vision work for regular consumers? Do consumers see vision as a value add or just another feature to be ignored?
In this talk, John investigates the best and worst of consumer product embedded vision implementations as told by real consumers, based on Argus Insights’ extensive portfolio of consumer data. John examines where current products fall short of consumers’ needs. And, he illuminates successful implementations to show how their vision capabilities create value in the lives of consumers. Case studies will include examples from Dropcam, Intel RealSense, HTC’s M8, and vision-enabled drones such as the DJI Phantom 2 Vision+.
To round out this week’s BuZZ, Larry and Mike go to the phones and chat with John Feland, who is the award-winning founder and CEO of Argus Insights, a new type of market intelligence company seeking to connect the dots between technology innovation and consumer adoption. John holds a Ph.D. in Mechanical Engineering from Stanford University and is an expert in consumer response to technology. We’re very pleased to have John with us to help us explore how he predicts the future of tech by using big-data analysis and sales results.
Founder and CEO of Argus Insights, Dr. John Feland, delivering a keynote address entitled Solving the Sock Drawer Problem: How are we Failing Consumers? On Tuesday, March 10, 2015, at Wearables TechCon in Santa Clara, CA. Argus Insights has learned countless lessons about what needs to be done to solve the pervasive issue of having wearable devices end up in the consumer’s sock drawer.
This Wearables Techcon keynote will share the results of an analysis of over 80,000 wearable consumers. Highlighting who is winning and who is whining, Dr. John Feland will detail lessons learned from the out-of-the-box experience. Hear where and how consumers want wearables to perform as they race through their lives. Learn what your team can do to solve the pervasive issue of having your product end up in the sock drawer of your customers.