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Moto 360 Overcomes the Apple Watch Wearable Blockade

 

Argus Insights analysis of consumer wearable demand in October finds the overall market waning ahead of the holiday shopping season as potential buyers wait for the Apple Watch to launch in 2015. Motorola bucked this trend with the launch of the Moto360 onto the wrists of delighted consumers while FitBit’s mindshare leadership continued to erode as consumers shift focus from fitness monitors to more feature rich smart watches.

 

wearables

  Consumer Demand Reports

  •     unprecedented view of where consumers are leading specific markets
  •     organize a wealth of consumer feedback with detailed, apt, analysis
  •     demonstrate market trends resulting from consumer preferences.

Free Preview of Wearables Report

 

 

The looming presence of the Apple Watch is weighing heavily on consumer interaction in the Wearables Market, but new products from other brands such as Fitbit, Microsoft, and Motorola, are demanding attention in the meantime. Garmin was the only major brand, outside of the Moto360 launch, to maintain mindshare during October, a sign that their recent product expansion is finding ready adoption with fitness focused users.

Examining the cause of shifts in consumer loyalty and interaction, insights in this report can help clients track the market to predict future product adoption, determine consumer brand loyalty and purchasing habits, and discover which features are delighting and discouraging consumer interaction.

Motorola boomed into the market this month with their Moto 360 smartwatch, and quickly became the most delightful brand. The details of consumer response to the Moto 360 provide valuable lessons for other companies about user preferences within the smartwatch market.

 

 To understand the adoption of the Internet of Things, we must look toward the Internet of HumansTM. Argus Insights sorts through the chaos that is consumer response to extract and interpret invaluable advice from the very people purchasing products.

Reports are also available in the Home Automation and Smartphone market.

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Monthly Glance Report 

general GLANCE

  • Executive Summary
  • Key Questions to be Answered
  • Evolution of Interest in the Most Discussed Brands
  • Brand Summary: Motorola Wins Promoters
  • Retailer Summary
  • Social Summary: Fitness v. Health & Apple v. Everyone
  • Key Takeaways

Monthly Peek Report 

general PEEK

  • Executive Summary
  • Key Questions to be Answered
  • Evolution of Interest in the Most Discussed Brands
  • Brand Summary: Motorola Wins Promoters
  • Retailer Summary
  • Attribute Spotlight: Sleep Monitoring
  • Brand to Watch: Moto 360
  • Social Summary: Fitness v. Health & Apple v. Everyone
  • Key Takeaways

Monthly Focus Report

Screen shot 2014-11-21 at 1.00.25 PM

  • Executive Summary
  • Key Questions to be Answered
  • Evolution of Interest in the Most Discussed Brands
  • Brand Summary: Motorola Wins Promoters
  • Retailer Summary
  • Attribute Spotlight: Sleep Monitoring
  • Brand to Watch: Moto 360
  • Social Summary: Fitness v. Health & Apple v. Everyone
  • Key Takeaways
  • PLUS additional detailed analysis on the topic of your choosing
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