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Impact of Interface Technologies on Consumer Experience

How do you differentiate your product and win in a multi-billion dollar market? Despite the type of touch technology, user experience drives purchase behavior. The digital format of product promotion and user feedback provides a valuable source of product-based data for product developers and marketers. When you understand dynamic user expectations, you can lower the risk of innovation and create devices that consumers will buy. Find out what users are sharing about their interactive experiences for the tablet, smartphone, and eReader markets over time. Questions to be addressed include:

Which experiences and applications drive purchase behavior?
Do consumers expect haptic feedback? Do they even like it?
What about the gesture experience is catching on?
What is the relation of the touch experience to the display and graphics?

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