ARGUS BLOG POSTS
Internet of Heroes: Recognizing those that help
Heroes, simply put, move our society to greater things. In a day where it is easier and easier to find reasons to disagree, to demean and to demonize, heroes remind us of the best that humanity has to offer. This hurricane season has provided ample opportunities for heroes to step up. Imagine if we tracked […]
Internet Of Paper Towels: Which one is the quicker picker upper?
Those of us that grew up in the 80’s recognize the paper towel performance metric of the ‘Quicker Picker Upper.’ Back then we trusted television ads, memorized jingles and tested our paper towels on kitchen counters across America (typically to the chagrin of our moms) but now imagine a world with connected paper towels. Where […]
Internet Of Toddlers: Fall down and Go Boom?
While Forbes had a pretty good article in on Kids Wearables back in March, they missed a huge opportunity in the kids wearable space. Impact tracking! You’re not worried about kids getting their 10,000 steps in when they can’t even walk yet. But you do worry about falls. If you’ve ever parented a little one, […]
Past Events
March 10, 2015
Wearables TechCon
Founder and CEO of Argus Insights, Dr. John Feland, will be delivering a keynote address entitled Solving the Sock Drawer Problem: How are we Failing Consumers? On Tuesday, March 10, 2015, at Wearables TechCon in Santa Clara, CA. Argus Insights has learned countless lessons about what needs to be done to solve the pervasive issue of having wearable devices end up in the consumer’s sock drawer.
More info can be found here.
February 26, 2015
Argus Insights Webinar
Argus Insights will wade through the millions of juicy social snippets to identify which technology is poised to be significant, to help listeners make sense of the 1,900 plus exhibitions before the show even starts. This webinar will include predictions of what brands, technology offerings, and announcements will be driving mindshare during the show.
For webinar slides, please click here.
January 27, 2015
Argus Insights Webinar
Are you interested in knowing who the current winners and losers are in the battle for mindshare in the SDN/NFV market? We’re hosting a free 30 minute webinar to answer that question on January 27 at 10am PST. It will be hosted by founder and CEO of Argus Insights, Dr. John Feland. He will provide concrete insights that will aid you in planning your 2015 strategy and investments, and influence your preparation for the Mobile World Conference 2015 (March 2, Barcelona, Spain).
For webinar slides, please click here.
December 3, 2014
Embedded Vision Alliance Q4 2014 Member Meeting
Consumer Adoption of Embedded Vision in the Internet of Things: What Works and What Frustrates
Argus Insights CEO Dr. John Feland will be one of the speakers at this event
More info for the event can be viewed here
November 17, 2014
Argus Insights Webinar
Consumer Beware: Black Friday Bargains Do Not Always Equal Brilliant Buy
Argus Insights CEO Dr. John Feland will be hosting a free 1-hour webinar on the dos and don’ts of this season’s holiday purchases covering the markets of: 2-in-1s, laptops, tablets, wearables, smartphones and appliances.
View the webinar here
November 12, 2014
Telecom Council
Argus Insights CEO Dr. John Feland will be one of the speakers at this conference.
“Deep Dive: Intersection of Entertainment and Telecom”
Telecom Council Deep Dives provide a unique opportunity for telecom and wireless executives to network with decision makers in the space, review some new technologies, contribute to the discussion, and get answers from topic experts. This month, 75+ of your telecom colleagues will dive deeper into Entertainment – in true Telecom Council style, this is sure to be a very interactive discussion with top-notch networking to help you build your relationships in this segment.
View the presentation slides here
Argus Webinars
Argus Presentations
Find how who is winning the battle for marketshare and mindshare in smartphones! Snapshot of consumer demand for smartphones, comparing brand performance in the hearts and minds of consumers. Also includes analysis of mobile operating system perception by consumers and detailed analytics of user expectations for top rate handsets. Preview of up the upcoming Smartphone Demand Forecast report Argus Insights is launching in June.
Topics that concern the mass market ebb and flow over time. By now the frenzy over the United States Presidential Election has faded and we are knee deep in the next celebrity/government scandal perpetrated by the Rombama administration or the latest outbreak of Beiber fever. Throughout the dynamic of what occupies consumer mindshare two topics seem to remain constant and compete righteously for the top spot. We’re speaking of course of the constant battle between Zombies and Vampires. Whether they are caused by the latest virus discovered in darkest Appalachia or have my Pretty Pony inspired sparkle powers when exposed to sunlight, these two populations have take a bite into our collective psyche and are not letting go. Argus Insights has been tracking these two populations through our social media analytics platform and offer the public service of not only tracking the spread of zombies and vampires across the world but also diving into what drives the warring factions of zompire lover and haters to unpack the real battle between red and blue states (red being the oxygenated blood craved by vampires and blue being the lifeless blood that lies stagnant in the veins of zombies). Argus Insights has developed a way to not only track the spread and adoption of trends (zombies and vampires is just a compelling public health case study) but also diving deep into the conversations of consumers within social media to understand the full dimensions of the attitudinal segments with these two populations. The presentation will unpack the methodology used to not only identify and track these two affinity groups but also how within the groups, new attitudinal segments are both identified and tracked using a novel clustering approach.