Duy Nguyen

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Mobile World Congress 2015 Report

Find Out Which Brands and Products were the Biggest Winners in Barcelona

Argus Insights has been monitoring social conversations at this year’s Mobile World Congress in Barcelona. Before MWC, we hosted a webinar highlighting the brands and products that drove the most mindshare heading into the showcase, for which the slides and presentation are now available to download. Simply fill out the form and we’ll send that your way immediately.

Now that the event has passed, find out which brands, products, and tech trends were sparking interest during MWC. Argus Insights would also like to offer a free Post MWC 2015 Report (usually valued at $3,000) as a gift. The stories that we are finding are just too good that we believe everyone can benefit from the data. The world is talking and we’re listening, take advantage of our comprehensive analysis:

Discover what topics are most important to consumers
Examine market trends and consumer preferences
Gain actionable insight

If you want to stay up to date with trending social content, sign up for our weekly newsletters in the Smartphone, Wearable, Home Automation, and SDN/NFV markets. Leverage Argus data to gain an upper hand in the marketplace.

Relative mindshare reflects the expected revenue growth over the next 2-3 years

Download our Latest SDN/NFV Webinar

Argus Insights is proud to share our latest findings in the Software Defined Network (SDN) and Network Function Virtualization (NFV) markets. If you would like a copy of the webinar and presentation, please let us know by signing up below:

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Furthermore, if you are curious as to where you stand today, and would like to know more about the happenings within the SDN/NFV market, we would like to offer you a free consultation to help you make the most of our insights.

Argus Insights can tell you if you are positioned correctly to capitalize on the rapidly growing Software-Defined Network and Network Functions Virtualization (SDN / NFV) markets by leveraging clear insights about your customers, competitors, channels, and impact of events.

Our results beat any of our competitors in accuracy, speed, and relevance due to our continuously curated, highly tuned proprietary SDN/NFV model. Discover the breadth of product launches, how you compare to your competitors, the influence of your presence at events, and much more with our near real time monitoring of SDN/NFV conversation.

We collect data and provide personalized insights in numerous B2B and B2C markets. If you have any other questions or concerns, it doesn’t have to be SDN/NFV related, feel free to contact us.

Thank you, we look forward to continuing this conversation!

Mindshare Predicts Revenue – Track SDN/NFV Battle with Argus Insights

Conversation about the Network Function Virtualization (NFV) and Software Defined Network (SDN) markets is rich and increasingly robust. At Argus Insights, we track what people are interested in, so we can pass this knowledge on and influence better business decisions. We will share insights weekly though our newsletter.

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This week, we looked to the most popular links shared on Social Media (including Twitter, Facebook, boards, and blogs). Conversation is focused largely on what needs to change in order to ensure immediate success with the promise of continued scalability.

Popular Links	Total Shares
http://www.information-age.com/technology/data-centre-and-it-infrastructure/123458866/5-critical-changes-it-infrastructure-usage-you-should-be-aware-2015	97
http://www.thenewip.net/author.asp?doc_id=712961&f_src=thenewip_sitedefault§ion_id=328	85
http://opensource.com	75
http://www.efytimes.com/e1/fullnews.asp?edid=157429	66
http://java.dzone.com/articles/what-customers-want-2015-cloud	57

Are you interested in knowing who the current winners and losers are in the battle for mindshare in the SDN/NFV market? We’re hosting a free 30 minute webinar to answer that question on January 27 at 10am PST. It will be hosted by founder and CEO of Argus Insights, Dr. John Feland. He will provide concrete insights that will aid you in planning your 2015 strategy and investments, and influence your preparation for the Mobile World Conference 2015 (March 2, Barcelona, Spain).

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5 critical changes to IT infrastructure usage you should be aware of in 2015
Shared 97 times:
2014 was filled with developments in IT infrastructure. This article predicts that while “hybrid cloud, increasing levels of flash storage and the emergence of OpenStack” dominated industry conversation, these will be overtaken by topics like automation, configuration management tools, lower pricing and cloud consolidation.

SDN & NFV in Mobile Networks
Shared 85 times:
This article discussed the economic and operational benefits SDN and NFV provide. By presenting the opportunity to “transition from appliance-based, proprietary hardware implementations to software-based, open platforms,” companies can reduce improve elasticity and simplify management by improving time to market cycles. These benefits are only possible, however, if virtual functions are “capable of adapting and scaling,” and so must be integrated into the Mobile backhaul network with integrated intelligence.

Opensource.com
Shared 75 times:
People shared the general website of open source, which invites the user to “discover an open source world.” With featured articles like “5 favorite Raspberry and Ardunio projects,” “A cloud management tool for simple deployments,” and “5 new guides for using OpenStack,” this page is a filled with information about how publicly accessible software encourages collaborative participation and transparency.

OpenShift PaaS Technology To Get Integrated With Docker Containers, Kubernetes Orchestration
Shared 66 times:
Red Hat’s Platform-as-a-Service (PaaS) technology is evolving yet again, as they collaborate with Docker, “an open source technology which uses containers for application virtualization,” and Kubernetes, which is “a project by Google for container orchestration,” to rollout OpenShift 3. This is another step toward allowing customers to deploy hybrid cloud services in both a “physical-virtual environment,” and on “public-private clouds.”

What Customers Want in 2015: Cloud Foundry, OpenStack, Docker and AWS
Shared 57 times:
To achieve a solid foundation, at the request of customers, cloud technology must “be supported by a robust ecosystem,” while also remaining flexible enough to integrate emerging technology. In order for this to happen, this article relays that customers want four things: a PaaS that is based on Cloud Foundry since it is backed by “tech industry giants” and already has a large ecosystem, to be able to move to OpenStack, use Docker Containers, and work in a hybrid cloud environment. These request revolve around flexibility and anticipate the inevitable changes in technology and software.

CES 2015

Just a quick note from Argus Insights to give some hints as to what we have cooking for 2015. 2014 has been a year of expansion and growth for Argus Insights. Not only has our coverage of Consumer Products expanded to include Wearables, Appliances, and Internet of Things devices, but we are also pulling consumer data globally from Chinese smartphone users, and Indian and German Consumer Electronic consumers.

Our ability to beat Wall Street Analysts on where consumer markets are headed continues to be validated with accurate predictions on Apple, Best Buy and other brands during 2014. We have also expanded our analysis of consumer behavior in social media to include B2B categories such as Software Defined Networks, Embedded Vision, Network Function Virtualization, Internet of Things, Cloud Computing and more. Please do not hesitate to contact us with any questions.

OnePlus One or OneMinus One?

In November we covered the new kids on the block in the smartphone market, Chinese manufacturer OnePlus. Their goal was to disrupt the market by selling high-end smartphones for more than half the price of Apple, Samsung, HTC, etc. They succeeded in driving awareness to their campaign and gained approval from the consumers who took notice of their budget friendly smartphone, which boasts the same high-end features that are sought after in the iPhones and Samsung Galaxy phones.

OnePlus got off to a fast start as consumer demand quickly overwhelmed the limited supply of smartphones available. Due to the fact that the company is microscopic compared to the juggernauts in the industry, careful planning and strategic production were essential in growing the company and lowering the risk of bankruptcy. OnePlus came up with an invite system for consumers that were interested in purchasing the One, which allowed them to only produce what they can sell to prevent excess inventory. Lucky adopters that got their hands on an invite purchased the phone and delight numbers grew rapidly.

Unfortunately, success sometimes is a double-edged sword, being that high praise and reviews led to demand magnifying at a rate that OnePlus could not keep up with. Consumers were left wanting to get their hands on the product, and found it almost impossible to get an invite. The struggle led to frustration, and that frustration gave way to sellers that took advantage the limited supply. OnePlus One smartphones started to emerge on Amazon, and other secondhand vendors, where the phone was being sold to those willing to pay a higher premium in order to get the phone they wanted. Many buyers were misled, and bought phones from sellers that got their hands on the Chinese variant of the OnePlus One that was not supported on the GSM networks in the United States. This drove down consumer delight scores, as users filed angry reviews about the second hand sellers.

The combination of hungry buyers waiting for OnePlus to refill their buffet stations, and scalpers taking advantage of eager buyers, led to a drop in delight for the company towards the end of October as consumers began to voice the unpleasant experience in OnePlus’s supply chain and useless Chinese variants that are now nothing but expensive paperweights. It is also vital to point out that the drop in delight mostly reflects unhappiness due to limited supply, high prices on Amazon, and consumers that were duped into buying the Chinese variant of the OnePlus One. Overall, those fortunate enough to get their hands on the unicorn phone are still delighted in the One as a viable alternative to the more expensive smartphones on the market.

Argus Insights will continue to keep a close eye on OnePlus and the rest of the smartphone market as the year comes to an end and manufacturers push to move more inventory from retailers into the hands of consumers. To learn more, sign up for our free weekly updates about consumer smartphone perceptions.

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Visit our website to learn more about how Argus Insights can help you understand your consumers. Please contact us for custom analysis, personal consultation, or access to our data.

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