Those of us that grew up in the 80’s recognize the paper towel performance metric of the ‘Quicker Picker Upper.’ Back then we trusted television ads, memorized jingles and tested our paper towels on kitchen counters across America (typically to the chagrin of our moms) but now imagine a world with connected paper towels. Where capacitive based embedded moisture sensors can actually measure the rate at which the towel wicks in what ever spill you’ve attacked. You could then see which towel is the quicker picker upper! And then connect that data to an whole paper towel social community app and share stories of which spills and which brands match the best! Think Prius owners sharing MPG strategies but for the modest paper towel. It would be glorious!