Ring has done it again. The chart below shows the changes from Q4 2016 to Q1 2017 for the various DIY doorbell cameras. Ring, August and Skybell all saw happier users in the post Holiday installation frenzy. Skybell saw flat demand while August Home slipped and Ring had about a 5% increase in demand over Q4 2016.
Part of Ring’s leadership comes from their Installation experience. When we analyze the reviews of the top three brands, you can see all have frustrations with installation experience. Ring, by far, has the easiest installation, including their Initial Router Connection. Skybell and August both suffer from issues in Software Installation, initial Wiring and the included Instructions. If both brands focused a bit more on addressing these issues with installation, they could gain on Ring’s marketshare and grow their own revenues.
This misses Do It For Me Doorbell Cameras like Vivint’s very popular model. Though we see people cite Vivint’s Doorbell Camera as a key deligher in their review of the app that controls their overall Vivint Smart Home experience. As Ring expands their ecosystem with the integration of Zonoff, we’ll see more direct competition between the DIY and DIFM leaders.
You can track that evolution in real time as it happens using the Argus Analyzer. You learn more as to how to access the evidence you need to snag your unfair share of the Smart Home Market using our leading tools.