Keeping with the theme of 2016, CES now stands for “Car Experience Show” with Automotive related topics on top of the market segment rankings. Internet of Things was number two but outranked even Automotive on the 3rd and 4th day of CES. The big surprise was the return of Televisions to the top 10! (Absent were long time favorites, Tablets and Wearables) Virtual Reality and Gaming were tightly coupled throughout the event showing up 4th or 5th respectively. Artificial Intelligence had a strong start as all segments gushed about how they are integrating Machine Learning or Cognitive Computing into their overall consumer experiences, from cars to toothbrushes, but finally finished 6th. Smart Home was next at 7th position and we’ll dive in a bit deeper below. The rest included Robotics, Drones and Smartphones dancing around each other at the bottom 8th, 9th and 10th positions in the rankings. Overall we saw more attention for CES 2017 than for 2016, about a 10% increase in overall social traffic about the show, indicating both increased interest and increased botnets.
We then dug deeper to see which sub-segments of Smart Home received the most attention. These are captured looking for generic mentions of the categories, not the rapidly proliferation of brands. For example, looking for “thermostat” instead of “Nest” or “Hive” or “Wiser”. Kits and Hubs came out on top with Security Camera’s rising to second place. It seems that anyone that was making Tablets two years ago or Wearables last year was making Security Cameras this year.