May 4, 2016
The intersection of fashion and wearable technology has been gaining momentum for a while now. While wearables are traditionally useful due to their embedded sensors and corresponding apps, most people will only actually wear them if they like the way they look. A fashionable evolution has been underway since the initial popularity of fitness bands, as Pebble’s watch become round, Fitbit turned sleek with the Alta, and the style of the Apple Watch can be customized with seemingly endless permutations of band and face combinations.
This week, wearable technology made a splash at one of fashion’s biggest events: the Met Gala. This year’s exhibition theme was “Manus x Machina: Fashion in an Age of Technology,” and the Met Gala was top of mind in the Wearables market, with #metgala snagging the spot of the fourth most popular hashtag used in the days surrounding the event. Some stars flaunted wearable technology strictly in pursuit of fashion. Supermodel Karolina Kurkova shared her #cognitivedress, (made with the help of IBM) on Twitter, and sparked a great amount of interest in the wearables market discussion.
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