August 19, 2015
Demand in the wearables market continues to drop throughout the summer months, as well known and less popular manufactures alike are seeing less consumer feedback. Fitbit still holds the crown as the most popular wearables brand, but the trend of brands with less attention receiving higher praise persists.
Fitbit remains the most buzz-worthy wearables brand, with several consumers providing feedback particularly for their Charge and Charge HR bands. Despite all the attention, however, Fitbit users are reporting less satisfaction with these products across almost all of the brand’s devices. Jawbone comes in behind Fitbit as the second most popular brand of the month, though consumers continue to rank Jawbone wearables as some of their least favorite on the market.
In terms of delight, Motorola maintained a good ratio of attention and positivity as consumer reviews for the Moto 360 remained rather consistent this month, ranking the brand amongst the most delightful yet again. LG slightly edged out Motorola in terms of delight with an influx in positivity for the already well liked LG Watch Urbane. The Apple Watch beat out both of these round smartwatches with a surge in delighted consumers. Apple Watch users are becoming happier as Apple works to make the device more widely available by nixing mandatory appointments and stocking the shelves of Best Buy. While the Apple Watch does not see as many consumer reviews (due to policy restrictions), Amazon consumers are growing increasingly satisfied, so it will be interesting to see if customers who buy their Apple Watch at Best Buy will feel the same way.
Consumer demand continues to slow during the summer months. Fitbit and Samsung are seeing less attention as consumers provide more feedback for the Apple Watch. While Motorola and LG continue to make their users smile, the Apple Watch surpassed these consistently well rated brands in terms of delight as more users provide feedback for the smartwatch. Apple is making their smartwatch more accessible by allowing consumers to test the product outside the walls of the Apple Store and eliminating the constrictions of appointments. Apple is currently producing some of the most satisfied wearables consumers, and their plan to increase supply will likely help them continue this trend. Will Apple’s new retail strategies lure in more customers? Subscribe to our monthly Wearables Heartbeat Report to find out.
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