As the world of wearable technology continues to advance, the smartwatch market is quickly becoming saturated. Argus Insights sorted through the sea of smartwatch reviews to find that the majority of consumers rank Motorola’s Moto 360 as the best. While Samsung offers the most smartwatch options, and therefore sees the most sales, they are losing the battle for the hearts and minds of consumers as they receive lackluster feedback across their various devices.
The Moto 360 took the market by storm in September 2014, earning praise for its stylish design, and has continued to delight through the New Year. While Motorola was wildly successful with their first smartwatch, Fitbit was not. Fitbit has consistently maintained the most mindshare in the wearables market, but their first smartwatch, the Surge, has failed to delight an already passionate and loyal user base. While users love the Surge for its fitness tracking capabilities, complaints of poor alerting, GPS, and texting (the features that move the Surge out of the realm of the fitness band and into the category of smartwatch) drive down the product’s delight score. LG’s smartwatches garner high praise, but the brand is losing mindshare to the flurry of Samsung brand smartwatches and other big name devices. Despite the various smartwatch options Samsung offers, they are lagging behind other brands in terms of consumer satisfaction. The Galaxy Gear 2 is the only Samsung smartwatch to even compete with Motorola and LG in terms of delight.
Motorola has managed to stay on top of this quickly evolving market, but will they be able to maintain that prowess with the fast approaching, and much anticipated, release of the Apple Watch? Argus Insights will continue to track consumer perception of smartwatches, and the rest of the wearables market. Please contact us with any question, or to inquire about consultation and access to our data.
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