Argus Insights has learned countless lessons about what needs to be done to solve the pervasive issue of having wearable devices end up in the customer’s sock drawer. By listening to consumer feedback, we identify which attributes are pleasing and disappointing users. Founder and CEO of Argus Insights, Dr. John Feland, will be delivering a keynote address entitled Solving the Sock Drawer Problem: How are we Failing Consumers? On Tuesday, March 10th, at Wearables TechCon in Santa Clara.
While feedback in the wearables market is predominantly positive, consumers have reoccurring qualms with the speed, performance, reliability, and size of their devices. Argus Insights has the ability to break this data down by brand and product to pinpoint exact opportunities to improve the user experience. To hear where and how consumers want wearables to perform as they race through their lives, look out for John Feland’s Keynote at Wearables TechCon.
If you have any questions about the wearables market, or any of the other markets Argus Insights tracks, please do not hesitate to contact us.