Apple just announced one of the most profitable quarters known to man. Their insane profit came from shipping “74.5 million” smartphones, “5.5 million” Macs, and just about 21.4 million iPads. However, the real secret to their success this quarter was breaking into the Chinese Smartphone Market. This spike is evident in the volume of Apple Smartphone reviews from just ChinaUnicom customers. This spike is began in mid October (when the iPhone 6 was made available in China) and after a small dip, was sustained throughout the rest of the quarter.
The iPhone 6 and 6 Plus were, of course, also popular in the US. The graph below shows a similar spike in reviews, but this buzz was not as well sustained. While the US market was excited, this excitement dwindled shortly after the new iPhones were released. US reviews definitely got a boost after the release of the new iPhone 6 and 6 Plus, but this quickly fell off. On the other hand, ChinaUnicom consumers flocked to the new iPhones and never looked back.
Not only did Apple have an amazing quarter in terms of earnings, but on top of that, they also stole mindshare from the globally rising Chinese smartphone manufacturers in their home territory. Argus Insights will continue to track the ever changing international smartphone market. If you have any questions, or would like to access our data or to inquire about custom reports or consultation, please contact us.
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