According to global market intelligence provider TrendForce, Chinese smartphone vendors will rise to “38.6 percent of the worldwide total” of smartphone sales by the end of 2014. As consumer interest is shifting to reasonably priced, lower end smartphones, it is not a surprise to see that users are finding delight outside of Samsung and Apple devices. Chinese companies Huawei, Lenovo, and Xiaomi have not been shy about their aspirations to “become the global top dog,” and Argus Insights found that consumer reviews support this projection. Overall, these Chinese smartphone companies have gained mindshare as customer feedback for Lenovo and Huawei has grown in both volume and positivity since May this year, while Xiaomi saw an increase in review volume and a drop in NPS.
The growth is even more pronounced within the United States smartphone market. Delight levels have soared past global market leaders Apple and Samsung as buzz increased steadily. Adoption of Chinese handsets in the US is slow, but the consumers that are using these phones are reporting satisfaction.
Argus Insights will continue to track Lenovo, Huawei, and Xiaomi’s quest for the hearts and minds of smartphone consumers all over the world. For weekly updates about consumer smartphone perceptions, sign up for our free newsletter.