Since its release on September 5th, early Moto 360 smartwatch adopters have been delighted. Delight scores soared throughout the month of October, demonstrating persisting consumer satisfaction. In fact, the initial success of the Moto 360 drove Motorola to be the most loved wearables brand of October. The praise for the style and design of this round smartwatch overpowered complaints of performance and battery life to drive overall consumer satisfaction. The reasons behind the positive consumer reception and subsequent success of the Moto 360 launch are examined in detail in the Product Deep Dive section of Argus Insights’ October Wearables Peek Report.
For more details about why the Moto 360 experienced such a successful launch, check out our October Peek Report. Motorola was October’s ‘Brand to Watch,’ so Argus Insights drilled into the consumer experience to pinpoint specific reasons for the Moto 360’s success. In addition to the deep dive on the launch and reception of the Moto 360, our October Wearables Report provides a close look at why consumers are adopting certain brands and products in the Wearables Market and examines the effect the anticipation of the Apple Watch is having on the entire market. The report includes brand and retailer rankings based on consumer reviews, with a detailed look at the reasons behind consumer adoption to determine what brands are doing right, and where there is room for improvement. The customer is always right, and Argus Insights is here to listen for you to deliver detailed, actionable insights. Purchase our October Consumer Demand Report for the Wearables, Home Automation, or Smartphone market today!
Please contact us with inquiries about specific brands or products, custom reports, consultation, or to gain access to our data.
For just a Wink of Insights to keep you informed between reports and blogs, sign up for our free weekly newsletters.