Telecompetitor reported that “Americans will purchase more in the way of smart home products and systems within the next year.” At Argus Insights, we have been tracking consumer interest in Home Automation over the past few years, and have observed a steady increase in mindshare that confirms Telecompetitor’s estimate. The chart below displays the increase in the volume of consumer reviews in the Home Automation market.
Beginning our view from 2011, it is clear that the volume of conversation surrounding Home Automation is small through 2012. Starting in 2013, consumers began to review more products within Home Automation, increasing the amount of consumer feedback for the market. This buzz volume has been growing since, and as interest in the Internet of Things continues to grow, Argus Insights will make sure to keep tabs on what the humans think.
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