Amazon’s Fire Phone lit into the hands of users late last week. As typical Amazon customers, early Fire users were not shy about sharing their views with others. But unlike Kindle Fire Tablet customers, Fire Phone users are not ablaze with desire for more of their new handsets. Bad fire puns aside, new users flamed Amazon with some of the lowest delight scores we’ve seen for a new phone launch this year.
In fact, when compared to the Kindle Fire Tablets, this is the lowest delight scores we’ve seen for Amazon.
What gives? Is the Fire Phone doomed to spark interest in smartphone consumers? The early data is not very promising. As we get more insights as to the why, of course we’ll share them here.