Not since the Angry Birds has a game captured the imagination of the world population like Flappy Bird. Now the developer is taking it down. I’m sure he has his reasons but it seems odd in the face of such viral popularity or rage as the case may be. We were doing analysis of our cities data for another project when Flappy Bird showed up in the results. Upon deeper checking we found that Twitter users shared more about Flappy Bird than the most popular brand to show up in the data, Starbucks.
Granted, most of this is trash talk but still to create a user experience so extreme to snag this much mindshare in the market is a feat by itself. Maybe Starbucks should partner so customers can flap while waiting for their frappe? Let us know if you’d like to see what else is consuming mindshare for consumers. We have the data and the tools to identify and track what is driving consumer behavior.