We called this in our post on 9 Oct. While their buzz level in social media are high, Apple’s ability to delight users with the actual product as measured by Argus Insights Social Capital metrics, is falling, fast. The iPad Mini has failed to ignite the market and the iPhone 5 did little to deliver new experiences. Our data shows the market is falling out of love with Apple and in love with Microsoft (consumers love the Surface more than the new iPad or the Mini). This was the same pattern we saw when Apple over took RIM in smartphones, now Samsung is the best positioned to do this to Apple.
Amazon Alexa is all around and factored heavily in the success of last week’s CEDIA annual conference in San Diego. Tying into the community garden of Alexa has become the “we’ve got an app for that” of the second decade of the 21st Century. So imagine how many Echo’s will be lounging at the booths […]
Heroes, simply put, move our society to greater things. In a day where it is easier and easier to find reasons to disagree, to demean and to demonize, heroes remind us of the best that humanity has to offer. This hurricane season has provided ample opportunities for heroes to step up. Imagine if we tracked […]
Those of us that grew up in the 80’s recognize the paper towel performance metric of the ‘Quicker Picker Upper.’ Back then we trusted television ads, memorized jingles and tested our paper towels on kitchen counters across America (typically to the chagrin of our moms) but now imagine a world with connected paper towels. Where […]