We called this in our post on 9 Oct. While their buzz level in social media are high, Apple’s ability to delight users with the actual product as measured by Argus Insights Social Capital metrics, is falling, fast. The iPad Mini has failed to ignite the market and the iPhone 5 did little to deliver new experiences. Our data shows the market is falling out of love with Apple and in love with Microsoft (consumers love the Surface more than the new iPad or the Mini). This was the same pattern we saw when Apple over took RIM in smartphones, now Samsung is the best positioned to do this to Apple.
If you were at CES last week, you know it was a big week for Smart Home. As much as we all love the Smart Home market, it was not the most talked about of all the goings on in Vegas last week. Contrary to popular belief, there are things that happen in Vegas that […]
Wandering the floor at CES 2017 gives you a great sense as what companies have been tinkering with over the past year. Not all of the innovations are shiny new technological breakthroughs. Some are just better story telling. The Z-Wave Alliance has a novel Point of Sale Display they are showing off in hopes of […]
In our last post you heard more about the evils of Corporate Bias and how our metrics help identify and then mitigate the risk of being a LOUD brand through Social Narcissism. In this post we will shift from an inner focus on how much brands and their advocates reference themselves to an external focus […]