Social Capital Accounting wins out again. Nokia Jumps Most Since 2008 as Lumia Sales Top Estimates – Businessweek. We saw that Nokia was the top rate mobile manufacturer in the US market and again, our metrics of social capital were leading indicators of their financial success! Congrats to Nokia for a great result! Let us know if we can help you!
If you were at CES last week, you know it was a big week for Smart Home. As much as we all love the Smart Home market, it was not the most talked about of all the goings on in Vegas last week. Contrary to popular belief, there are things that happen in Vegas that […]
Wandering the floor at CES 2017 gives you a great sense as what companies have been tinkering with over the past year. Not all of the innovations are shiny new technological breakthroughs. Some are just better story telling. The Z-Wave Alliance has a novel Point of Sale Display they are showing off in hopes of […]
In our last post you heard more about the evils of Corporate Bias and how our metrics help identify and then mitigate the risk of being a LOUD brand through Social Narcissism. In this post we will shift from an inner focus on how much brands and their advocates reference themselves to an external focus […]