IDC released a report today that said Android Tablet market share was down and iPad 2 share was up during Q2. Here we are almost three months from the close of the quarter and now we know that the iPad 2 is leading the pack! Surprised? We aren’t at Argus Insights, but not for the reasons you might think. We measure the market expectations of the user experience in a way that correlates to sales. This means we can anticipate sales trends well before the classic market research firms release their reports. How can we do this? I’ll let you in on our little secret. Delight drives revenue. That’s it. And we measure how different products or services dish up delight to their customers or serve a cold, soggy bowl of disappointment.
Just to throw down the gauntlet, we are setting in stone a prediction that Q3 will be even bigger for the iPad smackdown of the rest of the tablet market. Delight continues to increase, even i
n the face of competition augering into the pavement. See these results below.
What is going on? The hardware hasn’t changed. There isn’t a new iPad on the horizon. What caused such a marked increase in the market expectations of the iPad2 experience? I believe it’s the opposite of buyer’s remorse combined with a healthy dose of back-to-schoolitis, which has been known to cause market swelling. In the face of the turmoil around the HP TouchPad’s mistreatment by HP’s CEO, many iPad 2 users are tssking their tongues at their less fortunate cohorts and saying, “Dude, you chose poorly.” As such, we believe that Apple will gain additional share in Q3 based on this late summer surge. Move over Arab Spring, it’s been an Apple Summer.
The big question is, will it be an Amazon Fall?