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Just One Spark Of Argus Insights Will Ignite Demand

We Have Over 4 Years of Consumer Insights About Fitbit, Let Us Tell You How Things Have Changed

New Report Available: Discover Fitbit’s Vulnerabilities Ahead of their IPO

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Argus Insights measures what matters most to help companies thrive
  • Help clients understand what delights consumers to drive the creation of better products & relationships
  • Help clients understand where they are situated against competition to obtain optimal exposure & success

How Can We Help You?

The Power of Now
  • We collect consumer data from around the world, from sources you know and many you don’t
  • Use our proprietary tools and methods to identify what products and services are driving market growth in real time
  • Our proprietary metrics are a proven predictor of market momentum and purchase intent


Major handset manufacturer leveraged Argus Insights metrics to predict handset demand 8 weeks into the future
Major handset manufacturer leveraged Argus Insights metrics to predict handset demand 8 weeks into the future

3Plunging consumer delight foreshadowed the demise of the Amazon Fire Phone 

Predictive Analytics
  • Our proprietary demand metrics are proven predictors of consumer adoption
  • Argus Insights knew the Amazon Fire Phone was a flop within 3 days of launch
  • Consistently beat Wall Street on iPhone unit sales
  • Coming soon: Apple Watch Launch report– gauge success before sales are reported


Better Insights, Better Products
  • Analyze the consumer experience to inform companies which features are required to delight their end users
  • Determine what consumers care about to create products users will embrace
  • Identify consumer complaints to improve technology according to usage
  • Measure experience with timeless expanse of data

2Our data supports the selfie craze of 2014: smartphone users were more concerned with cameras than talking on the phone

Review_Volume (93)Chinese smartphone consumers shifted nearly all their attention to Apple with the release of the iPhone 6 & 6 Plus


Real Users Inform Undeniable Insights
  • Track consumer perception of brands and products to monitor and improve relationships
  • Optimize your entire supply chain with product, brand, and retailer data
  • Help companies improve user experience by monitoring consumer perception of brands and products
  • Improve sales by focusing marketing strategy on real world use cases
Only What You Need, When You Need It
  • Continually keep the pulse of real customers by collecting global data to inform companies of where they stand
  • Collect and curate everything to extract only what is important to drive change
  • Save clients time and money by determining what products will be in demand
  • Identify legitimate social exposure and outreach in spam ridden B2B conversations


4Pebble gained consumer buzz and delight in early 2015 to become a Wearables Market leader

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